We have dematerialized many products and services since the pandemic began.
One of these services that caught the attention of the Consumoteca Group was internet banking. We researched in depth the habits, fears and desires of Brazilians to join digital banking.
We did some research and found out that internet banking has everything to do with age and class. The younger people are, the more they tend to trust digital wallets. About 60% of generation Z. That number tends to go up for class A, to 70%.
Are you curious about this behavior? Then read the complete article by Valor Investe, by clicking here.